I found this by pure accident while searching for something else. It perfectly explains in graphics, the way in which a “fan” of a brand interacts within Facebook with both the brand and his/her friends. Its quite interesting to see the communication flow and to help brands determine how to “connect” with their fans via social media.
Here is the graphic.
Courtesy of Moontoast.com
I have no links with moontoast or any of its members. The rights for both content and graphics of this material are of moontoast and I am not in any way promoting them as mine.