The New Consumer: Paraben & Cruelty Free Cosmetics




  1. any of a group of compounds used as preservatives in pharmaceutical and cosmetic products and in the food industry.

According to the Food and Drug Administration. Parabens are the most widely used preservatives in cosmetics and personal care products such as soap, moisturizers, shaving cream and underarm deodorant. Parabens are esters (a compound formed from acid and alcohol) of p-hydroxybenzoic acid.

Sounds all very scientific and whatnot, but what does it mean for you and why should you care, right? well… A 2004 study by Dr. Philippa Darbre published in the Journal of Applied Toxicology found parabens in breast tumors. A 2008 opinion on parabens from the European Commission’s Scientific Committee on Consumer Products states that “methyl paraben and ethyl paraben are not subjects of concern,” but that “the safety assessment of propyl and butyl paraben cannot be finalized yet.”

According to the FDA all studies are inconclusive and there is no direct prove that parabens cause cancer. However, the European commission has banned five parabens from all cosmetics sold in the European Union. Manufacturers of cosmetic products which do not comply with the new rules can still market them in the EU until 30 October. All products circulating on the market will have to comply from 30 July 2015.

I’ll let that sit there for a while.

Coming from England, I don’t find it surprising at all. Organic food is more accessible there and GMO’s are in most part banned, so why is it taking so long for the USA to wake up?


Today’s green consumer is more informed and is constantly seeking for more and new options. Millenials are concerned about the environment, their carbon footprint and the implications of living in a processed, chemical bound lifestyle.

No matter the level of concern, “The number of paraben-free items has increased dramatically,” confirmed Jeremiah McElwee, a senior coordinator for Whole Foods Market in an article for  The green consumer is also concerned about the levels of animal cruelty seeking for more cruelty-free and paraben free products and in many instances simply making their own natural products at home – I know I do, part of this blog focuses on that. I do this mostly because I want both me and my family to live a healthy, chemical free life (as much as that is possible today) Many seem to think this is not necessary or that it is done just to be trendy, and perhaps it is for some, but for others is a way of living.

More and more brands are however paying attention to the increase in demand for cruelty and paraben free products. The problem is that it comes with a price. All these products seem to be more expensive which makes them inaccessible for many young families. Perhaps we sill see more affordable solutions in the future, but for now, maybe making our own is the way to go.

Check this link for Vegan and Cruelty-free makeup brands

Check this link for Frugal Softener Sheets



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